In-Housing Audit

Identify which marketing services and channels you should in-house.


We assess the operating effectiveness of each of your digital channels against your business objectives and industry best practice.

Our In-Housing Audit measures the performance of key areas of your digital operating model to identify the right in-house vs. external marketing mix for your business:

  • The importance of each service/channel to your business

  • The current service level being provided

  • Current performance of each channel

  • Impact of moving services/channels in-house

  • Value of the data being driven in each channel

  • Financial review of all associated service and media costs


This report quantifies the financial and performance gains that could be achieved through either full or hybrid in-housing and identifies the current performance of any services or channels that may have already been in-housed.

  • Measures the performance of each channel in its current service model

  • Identifies which services and channels your business should be running in-house

  • Creates a prioritised roadmap for delivering improvements

  • Sets measurable KPIs to track performance from existing model to new model

  • Clearly sets out business and financial arguments to gain executive support