In-Housing Audit

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Identify which marketing services and channels you should in-house.

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We assess the operating effectiveness of each of your digital channels against your business objectives and industry best practice.

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Our In-Housing Audit measures the performance of key areas of your digital operating model to identify the right in-house vs. external marketing mix for your business:

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• The importance of each service/channel to your business

• The current service level being provided

• Current performance of each channel

• Impact of moving services/channels in-house

• Value of the data being driven in each channel

• Financial review of all associated service and media costs

 

This report quantifies the financial and performance gains that could be achieved through either full or hybrid in-housing and identifies the current performance of any services or channels that may have already been in-housed.

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• Measures the performance of each channel in its current service model

• Identifies which services and channels your business should be running in-house

• Creates a prioritised roadmap for delivering improvements

• Sets measurable KPIs to track performance from existing model to new model

• Clearly sets out business and financial arguments to gain executive support