
In-Housing Audit
Identify which marketing services and channels you should in-house.
We assess the operating effectiveness of each of your digital channels against your business objectives and industry best practice.
Our In-Housing Audit measures the performance of key areas of your digital operating model to identify the right in-house vs. external marketing mix for your business:
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The importance of each service/channel to your business
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The current service level being provided
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Current performance of each channel
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Impact of moving services/channels in-house
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Value of the data being driven in each channel
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Financial review of all associated service and media costs
This report quantifies the financial and performance gains that could be achieved through either full or hybrid in-housing and identifies the current performance of any services or channels that may have already been in-housed.
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Measures the performance of each channel in its current service model
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Identifies which services and channels your business should be running in-house
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Creates a prioritised roadmap for delivering improvements
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Sets measurable KPIs to track performance from existing model to new model
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Clearly sets out business and financial arguments to gain executive support