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LEAD Perspective: iOS 14.5 & App Tracking Transparency (ATT)
Is China about to take on Apple over App Tracking Transparency (ATT)?
There’s a common narrative among western marketers that China has a more than relaxed attitude to data privacy, data usage and data...
The increasing importance of Amazon Advertising
More money than ever is being spent on Amazon by consumers. This should come as a shock to no one as the retail giant has benefited from...
University Guest Lecture: Data Ethics in Marketing
Back in 2007 my typical Friday morning would have been spent: Dragging myself out of bed after an unnecessarily big student night at...
What Google’s rejection of individual-level ad IDs means for marketers
This article was originally published on WARC: https://www.warc.com/newsandopinion/opinion/what-googles-rejection-of-individual-level-ad-...
The rise of the digital marketing freelancer
There are many reasons why a CMO might steer clear of freelancers when building their in-house marketing team. “They may not 100%...
Apple puts pressure on Google and Facebook with the App Tracking Transparency (ATT)
This article was originally published on WARC: https://www.warc.com/newsandopinion/opinion/apple-puts-big-pressure-on-google-and-facebook...
A rallying cry for Bing
What is Microsoft Advertising? Microsoft Advertising (formally Bing Ads) is Bing and Outlook’s answer to Google Ads. It allows...
A Google free Australia could be a good thing
Don't get me wrong, I'm a fan of the Google ecosystem. But I also believe news media has been pillaged by big tech for long enough. You...
20 days into 2021. What's the industry chat?
We’re 20 days into 2021 and already there’s LOTS going on in industry land. It’s refreshing to see so many of you sharing articles,...