There’s a common narrative among western marketers that China has a more than relaxed attitude to data privacy, data usage and data...

More money than ever is being spent on Amazon by consumers. This should come as a shock to no one as the retail giant has benefited from...

Back in 2007 my typical Friday morning would have been spent: Dragging myself out of bed after an unnecessarily big student night at...

This article was originally published on WARC: https://www.warc.com/newsandopinion/opinion/what-googles-rejection-of-individual-level-ad-...

There are many reasons why a CMO might steer clear of freelancers when building their in-house marketing team. “They may not 100%...

This article was originally published on WARC: https://www.warc.com/newsandopinion/opinion/apple-puts-big-pressure-on-google-and-facebook...

What is Microsoft Advertising? Microsoft Advertising (formally Bing Ads) is Bing and Outlook’s answer to Google Ads. It allows...

Don't get me wrong, I'm a fan of the Google ecosystem. But I also believe news media has been pillaged by big tech for long enough. You...

We’re 20 days into 2021 and already there’s LOTS going on in industry land. It’s refreshing to see so many of you sharing articles,...