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2 min

Is China about to take on Apple over App Tracking Transparency (ATT)?

There’s a common narrative among western marketers that China has a more than relaxed attitude to data privacy, data usage and data...

The increasing importance of Amazon Advertising

Joshua Roughton

3 min

The increasing importance of Amazon Advertising

More money than ever is being spent on Amazon by consumers. This should come as a shock to no one as the retail giant has benefited from...

University Guest Lecture: Data Ethics in Marketing

Jack Shearring

3 min

University Guest Lecture: Data Ethics in Marketing

Back in 2007 my typical Friday morning would have been spent: Dragging myself out of bed after an unnecessarily big student night at...

What Google’s rejection of individual-level ad IDs means for marketers

Chris Charman

3 min

What Google’s rejection of individual-level ad IDs means for marketers

This article was originally published on WARC: https://www.warc.com/newsandopinion/opinion/what-googles-rejection-of-individual-level-ad-...

The rise of the digital marketing freelancer

Jack Shearring

3 min

The rise of the digital marketing freelancer

There are many reasons why a CMO might steer clear of freelancers when building their in-house marketing team. “They may not 100%...

Apple puts pressure on Google and Facebook with the App Tracking Transparency (ATT)

Jack Shearring

4 min

Apple puts pressure on Google and Facebook with the App Tracking Transparency (ATT)

This article was originally published on WARC: https://www.warc.com/newsandopinion/opinion/apple-puts-big-pressure-on-google-and-facebook...

Joshua Roughton

4 min

A rallying cry for Bing

What is Microsoft Advertising? Microsoft Advertising (formally Bing Ads) is Bing and Outlook’s answer to Google Ads. It allows...

A Google free Australia could be a good thing

Jeremy Leonard

2 min

A Google free Australia could be a good thing

Don't get me wrong, I'm a fan of the Google ecosystem. But I also believe news media has been pillaged by big tech for long enough. You...

20 days into 2021. What's the industry chat?

Jack Shearring

3 min

20 days into 2021. What's the industry chat?

We’re 20 days into 2021 and already there’s LOTS going on in industry land. It’s refreshing to see so many of you sharing articles,...

Jack Shearring

4 min

It’s time to get into bed with Bezos

If, on 1st January 2020, I asked you all to make a wish-list of companies you’d like to make more money, gain more market share and be...

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