Who we are

We’re digital, technology and data experts. We understand the challenges facing our clients because we’re from client, agency and vendor backgrounds.

It’s this hands on expertise and our independence that sets us apart.

Executive Team

  • Jeremy Leonard


    Jeremy’s career has spanned 25 years and across four continents.

    He’s worked for WPP, Aegis and most recently Omnicom where he built their fastest growing digital agency for 3 years running.

    In-between his network roles, Jeremy successfully helped build three global technology start-ups delivering enterprise digital solutions for some of the world’s biggest brands including: McDonald’s, Ikea, HSBC, Honda and Microsoft.

    Jeremy is passionate about growing LEAD into a leading global marketing technology consultancy.

  • Jack Shearring

    Managing Director

    Jack leads the London office and drives best-in-class performance for our clients’ digital marketing processes, vendors, skills and commercials.

    He has predominantly worked in media agencies planning and buying digital advertising across all paid channels. Working across some of the UK’s biggest advertisers such as Unilever, Jaguar Land Rover, EDF Energy and the BBC, Jack has set up programmatic trading desks, designed PPC account architecture, ran multi-million-pound display campaigns and more.

    Jack co-founded LEAD after seeing so many brands being led down the wrong path over the years and feels passionately about making the industry a better place for everyone.

  • Pamela Alexis


    Pamela has eight years’ experience in The big 4 accounting firms. She spent the first five years in assurance and compliance, before moving on to mergers & acquisitions (‘M&A’), where she led cross-border and multi-disciplinary teams in assisting multinational clients on buy and sell-side transactions in the tech space.

    An avid learner, Pamela was also the recipient of multiple PwC awards, as well as CAANZ’s Candidate of the Year award.

    Pamela not only handles LEAD’s finances, she also lends her expertise on assurance and compliance where relevant to LEAD’s clients.

Senior Team

  • Chris Charman

    Head of Digital
  • Vanessa Carson

    Head of Projects
  • Mojo Leonard

    Head of Culture