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LEAD acquires Appraise in management buyout

LEAD, a new digital consultancy started by ex-Appraise CEO Jeremy Leonard, MD Jack Shearring and CFO Pamela Alexis, this week confirmed its acquisition of Appraise Digital. Leonard and Shearring who were both shareholders of Appraise, left last week taking Alexis with them to start LEAD.


“We wanted to have total control of the business we were building and the agility to quickly develop new services and markets without having to answer to shareholders” said Leonard.

LEAD’s acquisition of Appraise means the business launches with an existing client roster that includes; HSBC, Holland & Barrett, Sony and Oanda. Leonard will continue as CEO and Shearring as Managing Director, while Alexis adds COO to her CFO duties.


LEAD offers the same independent digital consultancy services that have delivered millions of dollars in savings to (Appraise) clients over the past two years through in-housing, digital audits and transformation projects.


A new division providing digital marketing services for start-ups was also added. “One of the biggest challenges we have as consultants is we become teachers and not doers. LEAD STARTUPS will enable our consultants to work on fast moving businesses keeping their fingers on the pulse of emerging trends in the digital marketing space” said Leonard.


LEAD saves clients’ money by improving their digital marketing capabilities and ensuring they have the best people, technology, data, partners and processes to deliver the most effective results from their digital marketing.


LEAD is uniquely independent. We have no network alliances or reseller agreements, meaning our advice is completely impartial and transparent.


Our mission is to empower clients to take ownership of their digital marketing by giving them more control of their media, technology and data.


For more information contact:

Jeremy Leonard – CEO & Founder

jeremy@beinthelead.com